On December 6, it was announced with much fanfare that the 10/7 Project, a new “centralized communications operation to promote continued US bipartisan support for Israel; push for accurate, complete coverage of the Israel-Hamas war,” and achieve a “stronger” media “focus” on the victims of October 7’s Al-Aqsa Flood would be launched, by a quintet of the largest Israeli lobby groups on U.S. soil.